Tuesday, 20 January 2015

Online Marketing Becoming Personalised and Mobile

As the years pass, online marketing strategies adapt to meet the ever-changing demands of their prospective clients. For this year, online marketing strategies are foreseen to become more personal. As such, now is the perfect time to embrace personalised customer interactions and mobile-optimised website design.

Social Media’s Role

Utilising social media in your marketing strategy is one way of presenting a more human and approachable image to your customers. Almost every industry has a presence on social media, but it is more imperative for lawyers, fitness centres, nutritionists, and hospices to make their presence known so prospective customers can find them. Social media is undeniably the best way to improve search rankings and adds a personal touch to your brand, which allows the audience to approach you without hesitation.

Mobile Optimisation

More people are relying on their phones before making a purchasing decision. According to a September 2014 survey, of the thousand Canadians interviewed, most of them are becoming more reliant on their phones while shopping, either to compare prices or to search for product reviews. With more people turning to their phones for information, it is not enough to have a website if it does not properly work on mobile. Thus, this is the perfect time to ensure that your site is responsive in any medium, on mobile, or on desktop computers.

With these growing trends in online marketing, there’s no harm in going with the flow to build a stronger online presence.

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