As
the years pass, online
marketing strategies
adapt to meet the ever-changing demands of their prospective clients.
For this year, online marketing strategies are foreseen to become
more personal. As such, now is the perfect time to embrace
personalised customer interactions and mobile-optimised website
design.
Social
Media’s Role
Utilising
social media in your marketing strategy is one way of presenting a
more human and approachable image to your customers. Almost every
industry has a presence on social media, but it is more imperative
for lawyers, fitness centres, nutritionists, and hospices to make
their presence known so prospective customers can find them. Social
media is undeniably the best way to improve search rankings and adds
a personal touch to your brand, which allows the audience to approach
you without hesitation.
Mobile
Optimisation
More
people are relying on their phones before making a purchasing
decision. According to a September 2014 survey, of the thousand
Canadians interviewed, most of them are becoming more reliant on
their phones while shopping, either to compare prices or to search
for product reviews. With more people turning to their phones for
information, it is not enough to have a website if it does not
properly work on mobile. Thus, this is the perfect time to ensure
that your site is responsive in any medium, on mobile, or on desktop
computers.
With
these growing trends in online marketing, there’s no harm in going
with the flow to build a stronger online presence.
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