Friday, 27 November 2015
Every Toronto business needs good marketing, and these days, that means online marketing. Using the internet to broadcast news and special offers about your business is an excellent way to ensure that many potential customers hear about your business. Pay per click or PPC is a way of only paying for successful advertising: links upon which customers have actually clicked to find out more about the product or service. Here is how to make the best of your marketing with PPC: Use Pay Per Click to monitor which online adverts are attracting the best responses. Best response in this case means those adverts that most often result in a sale, rather than those that attract attention, but have little follow through.
Thursday, 26 November 2015
Search engine optimisation (SEO) is the process of increasing the relevance and popularity of website to search engines, such as Google. Search engines use a detailed set of rules, known as an algorithm, to determine where on the search engine results page (SERP) for specific key words or phrases a website appears.
In the world we live in today everyone is online. If they need to find out more information about something, they load up their favourite search engine; if they need to catch up with friends and family, they do it on social media; and more importantly if they need to look up a business, they do it by looking for the company’s website online. This is why it’s important to not only have a website for your business (regardless of its size), but to also ensure the website you do have is designed with your customers or clients in mind. This is why web design services from leading companies in Toronto like WCS Solutions prove to be invaluable for businesses and other organisations.
Tuesday, 24 November 2015
Online marketing has become the bread and butter of advertising. Entities nowadays use this form of marketing to boost business. The use of the internet has presented a whole new spectrum of target audiences. A lot of consumers now find what they need online, and a business can take advantage of that. Structuring of marketing campaigns should aim to reach online audiences and showcase what a particular brand entails.