Websites, regardless of how long they’ve been active, should change with the times, lest they drop further in the rankings. This may be true of certain websites that have been up since the dawn of the World Wide Web. Do you have a modern site design that is sure to captivate your target audience?
Search engine optimisation or SEO for Toronto businesses will definitely include an optimised web design among its key components. If you’re planning to overhaul and improve your current website to make it more search engine- and user-friendly, here are factors that you have to think about and relay to your chosen web design professional before he comes up with a mock-up for your consideration: branding, colors, and images.
Other than your target market, your site must focus on your brand. Promote it well and you’ll eventually see a strong fan base and a growing number of interested consumers. Your brand is what sets your business apart from competitors. Branding your content will require you to have a unique company name, domain name, logo, theme, and typography.
Opt for colors and fonts that accurately represent your business. Web design mock-ups often include images that you would like to see on a particular page. Select the images that you can use to tell a story.