Understanding How SEO Works

Imagine trying to summarize an entire business with one word. One word that represents everything that a company may stand for and all of the services or products that it could offer. The one perfect word that is the culmination of all that a business has become, which also concisely explains to a potential customer exactly what they could expect when engaging with the business.

Components of a Website Audit that are Necessary for Effective Marketing

There are so many reasons your online marketing strategy may not be bringing in the expected results. You may have done everything right from hiring professional services to creating the right keyword list for your paid advertising. Still, the traffic that ends up in your business website may not be desirable. In such a case, you need to get a website audit.

Online Marketing Tips for Toronto Businesses: Maximizing PPC Potential

Every Toronto business needs good marketing, and these days, that means online marketing. Using the internet to broadcast news and special offers about your business is an excellent way to ensure that many potential customers hear about your business. Pay per click or PPC is a way of only paying for successful advertising: links upon which customers have actually clicked to find out more about the product or service. Here is how to make the best of your marketing with PPC: Use Pay Per Click to monitor which online adverts are attracting the best responses. Best response in this case means those adverts that most often result in a sale, rather than those that attract attention, but have little follow through.
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