Search engine optimisation, or
SEO, is perceived as the prime way to increase a website’s visibility among
Internet users. However, search patterns and update now point towards how to
temper SEO for more dynamic user preferences.
Reaching out to the ‘modern’
searcher through SEO practices relies on this basic thought: quality over
quantity. By now, everyone in the search business probably knows a thing or two
about keyword-stuffing—more importantly, the ills it brings. Keyword stuffing
is an old, horrible SEO (black) hat trick which is exactly what its name
implies: stuffing a specific page with searchable keywords in an attempt to
manipulate its ranking in search engine results pages (SERPs).
Search engines like Google have
‘grown smarter’ as well. Regular updates have enabled search engines to
automatically penalise sites for keyword-stuffing. Engines also view
keyword-stuffing as spam.
On another note, one of the most
definitive ways to reach the intended audience is to focus on building
relationships. While links and social mentions are vital to successful search
engine optimisation in Toronto and elsewhere, it’s the social connections that
pay back better. Talking all about how good a product is can easily turn anyone
into the dreaded “Sleazy Car Salesman” who everyone tries to avoid.
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