Search engine optimisation, or SEO, is perceived as the prime way to increase a website’s visibility among Internet users. However, search patterns and update now point towards how to temper SEO for more dynamic user preferences.
Reaching out to the ‘modern’ searcher through SEO practices relies on this basic thought: quality over quantity. By now, everyone in the search business probably knows a thing or two about keyword-stuffing—more importantly, the ills it brings. Keyword stuffing is an old, horrible SEO (black) hat trick which is exactly what its name implies: stuffing a specific page with searchable keywords in an attempt to manipulate its ranking in search engine results pages (SERPs).
Search engines like Google have ‘grown smarter’ as well. Regular updates have enabled search engines to automatically penalise sites for keyword-stuffing. Engines also view keyword-stuffing as spam.
On another note, one of the most definitive ways to reach the intended audience is to focus on building relationships. While links and social mentions are vital to successful search engine optimisation in Toronto and elsewhere, it’s the social connections that pay back better. Talking all about how good a product is can easily turn anyone into the dreaded “Sleazy Car Salesman” who everyone tries to avoid.