You may have read business journals and blogs here and there that extol the business benefits of online marketing. One of the advantages of online marketing is that it usually costs less than traditional advertising methods such as radio, TV, and print. When you invest in a good online marketing strategy, you can even get a listing in a lot of internet business directories at no extra cost.
The beauty of online marketing is that it leaves a lot of the work involved to your satisfied customers (through word of mouth) and saves you money you would usually spend on TV spots and printed ads. Another benefit a lot of business owners love about online marketing is that it provides access to real-time monitoring of the kind of traffic your advertising efforts are pulling in. This feature is unique to the Internet, and there are many cost-effective ways you can monitor your company's online traffic down to the minute.
Finally, online marketing is much better for targeting specific demographics. The seemingly inescapable presence of social media in most people's lives allows business owners to target their advertising and links specifically at people who have an interest in their products or services. This saves business owners from wasting money on ineffective advertising campaigns.