Friday 22 January 2016

Reasons to Incorporate Pay-Per-Click in Your Online Marketing Schemes

Pay-per-lick campaigns can be traced back to as early as the year 2000 and they represented one of the most trusted forms of lead generation. While a good deal of attention has been devoted to other forms of marketing such as SEO and web design, the truth of the matter is that a ""PPC"" campaign should always be included within any digital marketing strategy. Lowering Costs One of the reasons why some businesses in Toronto are wary to adopt a pay-per-click strategy is that the price per word is sometimes prohibitively high. Thankfully, this is no longer the case. As the average cost is now just over one dollar (Canadian), it is now more logical than ever before to adopt a robust PPC campaign in online marketing. The end result will be a higher ROI while simultaneously achieving a greater number of inbound hits.

Thursday 21 January 2016

Modern SEO and Web Design Techniques Work Better for Toronto Firms

The synergy of professional SEO services and targeted web design represents a powerful tool that can enable any business based in Toronto to rise to the next level. As these techniques are constantly evolving, it is critical to choose only the most experienced firms, such as WCS Solutions. Why are these two areas so important and what advantages can they offer the growing enterprise? A Streamlined Viewing Experience Many website owners are unaware that the average visitor will wait only 3 seconds for a page to load before navigating elsewhere. So, web design must always take into account the type of content and the associated coding. While time considerations are obvious, it is also necessary to present the most pertinent information in a clear and up-front manner. Should the visitor quickly find what he or she is looking for, the chances of a conversion are much higher.