Understanding How SEO Works

Imagine trying to summarize an entire business with one word. One word that represents everything that a company may stand for and all of the services or products that it could offer. The one perfect word that is the culmination of all that a business has become, which also concisely explains to a potential customer exactly what they could expect when engaging with the business.

Components of a Website Audit that are Necessary for Effective Marketing

There are so many reasons your online marketing strategy may not be bringing in the expected results. You may have done everything right from hiring professional services to creating the right keyword list for your paid advertising. Still, the traffic that ends up in your business website may not be desirable. In such a case, you need to get a website audit.

Online Marketing Tips for Toronto Businesses: Maximizing PPC Potential

Every Toronto business needs good marketing, and these days, that means online marketing. Using the internet to broadcast news and special offers about your business is an excellent way to ensure that many potential customers hear about your business. Pay per click or PPC is a way of only paying for successful advertising: links upon which customers have actually clicked to find out more about the product or service. Here is how to make the best of your marketing with PPC: Use Pay Per Click to monitor which online adverts are attracting the best responses. Best response in this case means those adverts that most often result in a sale, rather than those that attract attention, but have little follow through.
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The Importance of Local SEO to Small and Mid-sized Businesses

Search engine optimisation (SEO) is the process of increasing the relevance and popularity of website to search engines, such as Google. Search engines use a detailed set of rules, known as an algorithm, to determine where on the search engine results page (SERP) for specific key words or phrases a website appears.

The Importance of a Great Website for Businesses—Tips and Other Facts

In the world we live in today everyone is online. If they need to find out more information about something, they load up their favourite search engine; if they need to catch up with friends and family, they do it on social media; and more importantly if they need to look up a business, they do it by looking for the company’s website online. This is why it’s important to not only have a website for your business (regardless of its size), but to also ensure the website you do have is designed with your customers or clients in mind. This is why web design services from leading companies in Toronto like WCS Solutions prove to be invaluable for businesses and other organisations.
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Understanding Online Marketing for Better Business

Online marketing has become the bread and butter of advertising. Entities nowadays use this form of marketing to boost business. The use of the internet has presented a whole new spectrum of target audiences. A lot of consumers now find what they need online, and a business can take advantage of that. Structuring of marketing campaigns should aim to reach online audiences and showcase what a particular brand entails.

Reasons Why Good SEO is Essential for Your Website

If you're trying to find a way to make your Toronto business blossom, excellent SEO is a key to success. Aside from pushing your website up the search engine rankings, there are other reasons for prioritising your digital marketing campaigns.

Benefits of professional online marketing

When you're running a small business, or a large one for that matter, time is precious. You could have the greatest idea for a business in the history of commerce, but if productivity isn't maintained, things can go downhill fairly rapidly. To save time and get a more professional web presence, there are many reasons why you should outsource online marketing.

Use Online Marketing and PPC to Get Your Business Website Noticed

In order for a website to get noticed online, there needs to be some kind of marketing or website promotion strategy in place. Website promotion can take a lot of time and effort, therefore a small or medium sized business that does not have their own in-house team might want to consider hiring a company specializing in online marketing in Toronto to help you. Have you ever heard the phrase ""If you build it, they will come""? Well, this phrase couldn't be further from the truth when it comes to running your website online. The truth is, building a website to advertise your business is the easy part. Getting that website noticed and in front of the eyes of your potential future customers is where the hard work begins.
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Benefits of Using SEO and Web Design Services for Business in Toronto

Do you want to promote your business in Toronto successfully? No doubt you should take advantage of professional SEO and web design services. A reliable SEO and web design company will develop a site for your business in Toronto and will promote it successfully. This way, you will manage to attract the targeted audience to your business. This article will help you understand the most important benefits of hiring a reliable SEO and web design company. SEO-Friendly Website You will get a perfectly designed website for your business that will also correspond to search engine requirements. Your site will not have any SEO errors that can affect its rankings. Moreover, your site will have a search engine friendly structure. It will be much easier for your site to be on top of results pages for the necessary keywords.
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Benefits of SEO

Search engine optimization, or SEO as you probably know it, is not a new phenomenon. This technique has been around for as long as the Internet, so those who jumped on board in the earliest stages have raked in some serious rewards. Nowadays, SEO is a bigger factor in the world of online business than ever before.

Advantages of Online Marketing

You may have read business journals and blogs here and there that extol the business benefits of online marketing. One of the advantages of online marketing is that it usually costs less than traditional advertising methods such as radio, TV, and print. When you invest in a good online marketing strategy, you can even get a listing in a lot of internet business directories at no extra cost. 

Going Mobile with SEO

Search engine optimization (SEO) has become an important tool to help a website gain better visibility in search engine results. However, the fact that more people are doing their searches with mobile devices have necessitated a change to the game plan.

Monitoring an SME’s Success Online

Small and medium enterprises (SME) often face difficulty when promoting themselves to customers. This is no more apparent than in social media networks. Breaking past this barrier often requires the expert assistance of an online marketing specialist.

Online Marketing Factors in the Success of Small and Medium Businesses

A couple of years ago, all it took for people to notice a business was to hand them colorful leaflets, or get featured on the TV and radio. Today, if you still rely solely on these tactics for your marketing campaigns, your business is not likely to flourish. This is the internet age, and it’s time to go digital. Online marketing isn’t something new for small and medium businesses to deliberate upon anymore. As a matter of fact, it may just be the opposite, considering it has been going on for a while now with no seeming end in sight. Yet, it’s surprising that many business owners in Toronto still has to appreciate just how taking their marketing strategies online is crucial to the overall success of their business.
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SEO in Toronto: The Importance of Mobile Marketing to SEO Campaign

The success of a search engine optimization (SEO) campaign may no longer be possible without an effective mobile marketing strategy. Mobile phones are now used by most consumers as their primary access to the Internet, and this includes your target audience. Only a functional mobile SEO tactic will determine if your business will gain an edge over competitors this year. The importance of mobile marketing was further emphasized when Google released an algorithm designed specifically to evaluate the mobile-adaptability of pages. While adapting an SEO strategy is already difficult as it is, the entire website should also be compatible to both mobile and desktop devices as well.
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PPC: Easy to Implement, Effective Online Marketing Tool for Law Firms

The likelihood of somebody obtaining your legal services hinges on your ability to promote your legal services and prove your knowledge of the law. Striking gold on both fronts will require some serious effort when it comes to attracting prospects in the Greater Toronto Area. In an article for Web Marketing Today, Melih Oztalay writes that certain online marketing tools can help you achieve the desired results. One such tool is pay-per-click advertising, which companies like WCS Solutions Inc. are in the best position to help you with. Also known as PPC, pay-per-click ads show up on the search page whenever Internet users key in relevant search terms. Upon clicking, users get rapidly directed to target landing pages on your website.
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Using SEO and other tools to Drive Traffic to Your Toronto Website

Every business owner with an online presence needs various platforms to better market their product or service to prospect customers. Search engine optimisation (SEO) tends to be one of those tools, and using it requires a great deal of finesse. In an article for Business 2 Community, writer Varun Sharma said this is true of businesses that try to start over with a new direction for their online activities. Toronto is still doing well with its economic activities despite recent claims of a westward shift as far as economic nerve centres are concerned, with many fast growing companies located in the Greater Toronto Area, ProfitGuide stated in a 2014 study of local companies experiencing rapid growth. When you want your business to have a firm online market hold first and gradually move up in the future, SEO specialists like those at WCS Solutions, Inc. are ready to help you.
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Drive Traffic to Your Toronto Website with SEO

Toronto businesses hoping to catch the eye of customers often have an uphill fight on their hands. Thankfully, Toronto SEO companies are there to help out.

Effective Online Marketing in Toronto Through Social Media Outlets

Marketing on the Web is usually done through a business’ website, with the occasional advertisement thrown in. While effective, businesses need to explore other online mediums to promote themselves on—like social media. Social media networks are all the rage these days, with millions of users online and interacting with other users at any given time. Social media is so ubiquitous that many other businesses have relied on such networks to send (or tweet) blurbs to their fans and followers. There is an art to using social media as part of a marketing campaign. While social media can be used to dole out convenient promotions every now and then, its true worth is realized when a business can directly engage with its most loyal customers. Businesses can get help setting up and running their own social media profiles from marketing agencies that specialize in online marketing in Toronto.
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SEO for Toronto Businesses Made Easier with an Expert Marketer’s Help

Thanks to the Internet, businesses now have a convenient way to promote themselves and their products to their customers. Businesses can utilise websites as marketing platforms, which can attract prospects and increase leads and sales. Of course, such an approach only works if customers actually manage to find their way to the websites, and getting people to visit sites is a lot harder than it seems. For more effective websites, businesses should consider implementing search engine optimization (SEO). SEO, however, is not something just anybody can do in an instant; it is a careful process of adjusting a website to better suit the needs of both the business and its customers. Fortunately, businesses that need SEO in Toronto can seek the help of professional online marketing agencies such as WCS Solutions.
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Pay-Per-Click Advertising for Law Firms

Pay-Per-Click (PPC) advertising may seem basic, but it can be a very effective tool for law firms to promote their services online. There are several advantages in using PPC.

Good Web Design Has to Rank Well

Websites, regardless of how long they’ve been active, should change with the times, lest they drop further in the rankings. This may be true of certain websites that have been up since the dawn of the World Wide Web. Do you have a modern site design that is sure to captivate your target audience?

Search engine optimisation or SEO for Toronto businesses will definitely include an optimised web design among its key components. If you’re planning to overhaul and improve your current website to make it more search engine- and user-friendly, here are factors that you have to think about and relay to your chosen web design professional before he comes up with a mock-up for your consideration: branding, colors, and images.

Other than your target market, your site must focus on your brand. Promote it well and you’ll eventually see a strong fan base and a growing number of interested consumers. Your brand is what sets your business apart from competitors. Branding your content will require you to have a unique company name, domain name, logo, theme, and typography.

Opt for colors and fonts that accurately represent your business. Web design mock-ups often include images that you would like to see on a particular page. Select the images that you can use to tell a story.

Communicate these to the people in charge of designing your website so all your branding elements remain consistent.

Why Google AdWords Remarketing Makes Sense

Many businesses need every advantage to get ahead in cyberspace. This includes a concerted campaign to promote and sell their products or services as long as they rank in the search results.  If you’re currently consulting with people who know online marketing in Toronto, you’ll see that you have a range of services to choose from, one of which is AdWords remarketing.

What is AdWords Remarketing?

AdWords remarketing and pay-per-click or PPC are comparable in the sense that they both target certain audiences. Unlike PPC ads, however, which focus on people who are searching for your product or service with a specific set of keywords, AdWords remarketing allows you to re-establish a connection with users who already visited your site.  

How Users Phrase their Queries on Search Engines

With the growing sophistication of search engines like Google thanks to their endless updates in algorithms, users are now being given a better search experience, enabling them to place a query as natural as asking a question—but how do users phrase their query on search engines?

A recent study from the Blue Nile Research shed light to the psychology of these searchers and looked into how users phrased their queries on Google. They found out that 27 percent of respondents use question formats, or phrased their query in the form of a question. These formats included “how”, “why”, “where”, “what”, and “which”. The remaining 73 percent of searchers, meanwhile, still phrased their queries in a non-question format.

Benefits of Using Online Marketing

Toronto businesses can reach consumers through a number of methods or channels. The most popular ones promoted by online marketing companies are mobile media and social media.

Owners of mobile devices are the largest growing segment of online users, and it is a broad and diverse grouping. It includes persons who use mobile devices to perform tasks, work, and shop. This group crosses age levels and includes a potentially global audience. To tap this market, a business must optimize websites for mobile device platforms. This is more than re-sizing for small screens; it involves the way users read and interact with web content. It maximizes the opportunity to engage each visitor, and it attracts the greater number of visitors.

Online Marketing in Toronto: Basic Facts about AdWords Remarketing

A business without an internet marketing campaign is unlikely to be found by online users who could’ve been interested in their products or services. Although online marketing for Toronto businesses requires effort and financial investment, the eventual gains make everything worth it. If you’re currently consulting with an established online marketing agency like WCS Solutions, you’ll see that you have a range of services to choose from, one of which is AdWords remarketing. What is AdWords Remarketing? AdWords remarketing and pay-per-click or PPC in Toronto are comparable in the sense that they both target certain audiences. Unlike PPC ads, however, which focus on people who are searching for your product or service with a specific set of keywords, AdWords remarketing allows you to re-establish a connection with users who already visited your site.
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Toronto Web Design: Factors Considered When Designing a Website Mockup

If you’ve been a fan of the Internet since its early days, then it’s safe to say that you know how greatly the World Wide Web has evolved over the years. Google, Yahoo!, and other popular sites in their first few years of existence are a far cry from their current sleek and sophisticated versions. How about your company’s website? Do you have a modern site design that is sure to captivate your target audience?
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3 Simple Tips to Improve Your Toronto Social Media Marketing Campaign

Businesses in highly competitive markets like Toronto would need every edge or advantage they can get. In today’s digital world, one of the best ways to get ahead of your competitors is to work with a trusted Toronto online marketing company, like WCS Solutions, and develop an effective social media marketing campaign. After all, social media is now a large part of consumers’ everyday lives, and with millions of active users online each day, you can be sure your target market is on social media platforms.Of course, simply having a social media account isn’t enough. If you truly want to make the most out of social media marketing in Toronto,
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Making SEO in Toronto Reach the So-Called ‘Modern’ Searcher Better

Gone are the days when various facets of Toronto SEO practices like content marketing were merely intended to push products. Now, content is crafted to solve problems or provide information, aiming to develop an empathetic mentality so as to make people appreciate a product or services more. Nevertheless, not all strategies follow the same path; a business’ journey is heavily influenced by its marketing team and endeavors. In fact, the best marketers in the business mold their strategies and make them extremely adaptive; able to evolve with factors like consumer behavior and industry changes.
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Putting the SEO On Target

Search engine optimisation, or SEO, is perceived as the prime way to increase a website’s visibility among Internet users. However, search patterns and update now point towards how to temper SEO for more dynamic user preferences. 

Reaching out to the ‘modern’ searcher through SEO practices relies on this basic thought: quality over quantity. By now, everyone in the search business probably knows a thing or two about keyword-stuffing—more importantly, the ills it brings. Keyword stuffing is an old, horrible SEO (black) hat trick which is exactly what its name implies: stuffing a specific page with searchable keywords in an attempt to manipulate its ranking in search engine results pages (SERPs). 

Search engines like Google have ‘grown smarter’ as well. Regular updates have enabled search engines to automatically penalise sites for keyword-stuffing. Engines also view keyword-stuffing as spam. 

On another note, one of the most definitive ways to reach the intended audience is to focus on building relationships. While links and social mentions are vital to successful search engine optimisation in Toronto and elsewhere, it’s the social connections that pay back better. Talking all about how good a product is can easily turn anyone into the dreaded “Sleazy Car Salesman” who everyone tries to avoid.

Getting a Leg up on Social Media

Social media has practically embedded itself in the workings of today’s modern society, and the business circuit is no exception. You share inspirational messages over Twitter, or like and comment on a new promo making the rounds on Facebook. If you truly want to make the most out of social media marketing, here are a few tips you should put to practice:

Timing is Everything

Like any online marketing method, social media marketing must be timed properly. This requires you to research and define your target market  to see when majority of your customers are online. In general, according to an article from AdWeek.com, the best time to post on Facebook is between 2-5PM during the weekdays, while the best time to post on Twitter would be 1-3PM during the weekends.