Friday 13 March 2015

SEO Web Design Agencies Ensure You’re at the Top

Professional help is important in all fields, including online marketing. After all, your website is your company’s face on the Web, and therefore should represent your business in the best possible way. Here are two strategies that SEO companies can use to help raise your brand’s visibility and clout.

Search Engine Friendly Design

Experienced web design services understand the elements that get websites noticed by the search engines like Google, Yahoo, and Bing. When websites get pushed right at the top page of a search result, it’s usually because some websites integrate the keywords that users key in to search for the products or services they need. The effective use (and integration) of keywords within content is essentially what makes SEO a valuable marketing tool.

An attractive site, thus, isn’t enough. You’ll need quality content on your webpages; not just articles stuffed with keywords, but genuinely interesting articles that catch and hold visitors’ attention. Increased traffic to your site and visitor retention reflect how your website makes an effort to establish authority on its subject and relevance in the market.

Regular Updates
The world and the Internet constantly change, and so should the content of your website. Your SEO provider should update your content and information architecture regularly, and these changes are influenced by attentive monitoring and analysis of trends in keywords, browser compatibility, page views and bounce rates, and other aspects of online marketing.

Thursday 12 March 2015

Some PPC Mistakes That You Can Easily Avoid

PPC advertising can be hit-or-miss. In order to get a good return on your PPC investment, you need to manage it well. Here are a couple of mistakes to avoid:

Lack of Activity

You can’t just put up your advertisements and leave them alone. PPC and Google AdWords require close management. Log-in to your account more than once a week so that you can monitor how your page is doing. For example, your ads only show up at specific times, depending on the timeslot that you bid on. If you’re a business that has a specific customer base, you’ll want to bid on the window of time where your target market is more likely online. Minor tweaks like that can affect the performance of your advertisements.

Not Enough Analysis

When you don’t know what to tweak in your campaign, it means you haven’t done enough analysis on your part. PPC ads produce a lot of data when they’re in operation; for example, the amount of clicks, and the keywords that were used on these clicks. The sites that produced the most clicks on your ads are just some examples of the information you can glean from ad performance. With this data, you can determine what changes you need to do to enhance or increase the effectiveness of your PPC ads.

With these and other mistakes waiting to entrap the unwary, a PPC ad campaign may indeed require an SEO and web design and development professional for effective implementation.