Search
engines have increasingly become smarter and more effective in
producing results for web searchers, rolling out new updates from
time to time to improve the user’s experience. Still, while many
businesses have gained success through their search engine
optimisation efforts (SEO), some perform rather poorly because of
violating search engine policies and receiving penalties.
Link
Spamming
All
spam methods are frowned upon by search engines and won’t help your
website get higher rankings so don’t even think about commenting
links to your site on forums and blogs. In fact, Google and other
search engines, penalises websites that use this technique. Instead
of increasing your visibility, you are more likely to end up on the
bottom of the page.
