Good Web Design Has to Rank Well

Websites, regardless of how long they’ve been active, should change with the times, lest they drop further in the rankings. This may be true of certain websites that have been up since the dawn of the World Wide Web. Do you have a modern site design that is sure to captivate your target audience?

Search engine optimisation or SEO for Toronto businesses will definitely include an optimised web design among its key components. If you’re planning to overhaul and improve your current website to make it more search engine- and user-friendly, here are factors that you have to think about and relay to your chosen web design professional before he comes up with a mock-up for your consideration: branding, colors, and images.

Other than your target market, your site must focus on your brand. Promote it well and you’ll eventually see a strong fan base and a growing number of interested consumers. Your brand is what sets your business apart from competitors. Branding your content will require you to have a unique company name, domain name, logo, theme, and typography.

Opt for colors and fonts that accurately represent your business. Web design mock-ups often include images that you would like to see on a particular page. Select the images that you can use to tell a story.

Communicate these to the people in charge of designing your website so all your branding elements remain consistent.

Why Google AdWords Remarketing Makes Sense

Many businesses need every advantage to get ahead in cyberspace. This includes a concerted campaign to promote and sell their products or services as long as they rank in the search results.  If you’re currently consulting with people who know online marketing in Toronto, you’ll see that you have a range of services to choose from, one of which is AdWords remarketing.

What is AdWords Remarketing?

AdWords remarketing and pay-per-click or PPC are comparable in the sense that they both target certain audiences. Unlike PPC ads, however, which focus on people who are searching for your product or service with a specific set of keywords, AdWords remarketing allows you to re-establish a connection with users who already visited your site.  

How Users Phrase their Queries on Search Engines

With the growing sophistication of search engines like Google thanks to their endless updates in algorithms, users are now being given a better search experience, enabling them to place a query as natural as asking a question—but how do users phrase their query on search engines?

A recent study from the Blue Nile Research shed light to the psychology of these searchers and looked into how users phrased their queries on Google. They found out that 27 percent of respondents use question formats, or phrased their query in the form of a question. These formats included “how”, “why”, “where”, “what”, and “which”. The remaining 73 percent of searchers, meanwhile, still phrased their queries in a non-question format.

Benefits of Using Online Marketing

Toronto businesses can reach consumers through a number of methods or channels. The most popular ones promoted by online marketing companies are mobile media and social media.

Owners of mobile devices are the largest growing segment of online users, and it is a broad and diverse grouping. It includes persons who use mobile devices to perform tasks, work, and shop. This group crosses age levels and includes a potentially global audience. To tap this market, a business must optimize websites for mobile device platforms. This is more than re-sizing for small screens; it involves the way users read and interact with web content. It maximizes the opportunity to engage each visitor, and it attracts the greater number of visitors.

Online Marketing in Toronto: Basic Facts about AdWords Remarketing

A business without an internet marketing campaign is unlikely to be found by online users who could’ve been interested in their products or services. Although online marketing for Toronto businesses requires effort and financial investment, the eventual gains make everything worth it. If you’re currently consulting with an established online marketing agency like WCS Solutions, you’ll see that you have a range of services to choose from, one of which is AdWords remarketing. What is AdWords Remarketing? AdWords remarketing and pay-per-click or PPC in Toronto are comparable in the sense that they both target certain audiences. Unlike PPC ads, however, which focus on people who are searching for your product or service with a specific set of keywords, AdWords remarketing allows you to re-establish a connection with users who already visited your site.
http://wcssolutions.com/online-marketing-in-toronto-basic-facts-about-adwords-remarketing/

Toronto Web Design: Factors Considered When Designing a Website Mockup

If you’ve been a fan of the Internet since its early days, then it’s safe to say that you know how greatly the World Wide Web has evolved over the years. Google, Yahoo!, and other popular sites in their first few years of existence are a far cry from their current sleek and sophisticated versions. How about your company’s website? Do you have a modern site design that is sure to captivate your target audience?
http://wcssolutions.com/toronto-web-design-factors-considered-when-designing-a-website-mockup/