Toronto businesses hoping to catch the eye of
customers often have an uphill fight on their hands. Thankfully, Toronto SEO
companies are there to help out.
Getting
Started
Part of establishing a more solid online presence
involves creating a domain name for the site that’s unique and easy to
remember, not to mention easy to type. Google’s recent update on exact domain
names eliminated the potential of two websites with the same names. You can
also buy an older domain name that has not been penalised for being used in a
website with harmful online content.
The
Look and Feel
It may be an accomplishment for your website to
finally go online, but it may get low rankings in search results pages if users
have a hard time navigating it. This is called “bounce rate.” A Toronto web
design expert may turn this around by crafting the page around good visuals
while assembling a navigational framework that shows users where they are on
the site.
The
“Meat”
In the context of online marketing, the “meat” being
referred to here is the content you will post on the website. Make the effort
to write the content around related topics with specific keywords, as search
engines favour uniquely crafted materials and are smart enough to penalise
anything plagiarised.
A well-marketed website with highly informative
content about a product or service can be a boon to customers looking for
something new. Let skilled online marketers show you the way.
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